The White Film: welcome to Sardinia
 

The White Film: welcome to Sardinia

February 2016
 

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neo~local design

 

Thought as a welcome postcard for the Expo visitors, the white film presents Sardinia through the four macro-topics selected to characterize the idea of the ‘Island of the Quality of Life’.

 
 

The project is built on image sequences aimed at evoking the main character of the island of Sardinia: beaches, architecture, rocks and sea, tradition and local culture, but also innovation, research, food and people. The short film is structured in four chapters: quality environment, quality food, innovative sustainability, active longevity, intertwined by short sequences that present the island’s best outcomes of the contemporary craft scene.

For each of the four chapters the original archive images have been processed following a dynamic pattern grid that refers to the distinctive traits of the corporate image project for Sardinia at Expo. This solution has allowed to construct an original tale on Sardinia, by combining traditional signs with a contemporary look.

 

 

 

Nicolò Ceccarelli

Associate Professor, Alghero School of Design

 

Associate Professor in Design at the Alghero Department of Architecture, Design and Planning. Over the years he has oriented his research work towards the interactions between design and digital technology, exploring various research fields such as 3D modeling and design visualization, heritage valorization, the exploration of new languages for making information accessible, through visual design. In 2013 he organized and hosted the first edition of the international design conference 2CO_COmmunicating Complexity. More recently, in his research laboratory ‘animazionedesign’, he started exploring ways to develop a design approach aware of the local dimension, working abroad, in Morocco and Palestine, and in Sardinia, with a major research project at the 2015 Expo, a project about the dissemination of his University's historic scientific museum, and a multimrdia installation for the PastFuture exhibit at Milan's Triennale.

Nicolò is currently engaged in a new exciting project about visualizing a codex from the begining of the 14th century

 
Ceccarelli