The project, by Claudia Bertelli explores the scope and meaning of jewel making. It goes beyond the production of replicas of traditional forms characteristics of souvenirs, while not entering the domain of luxurious items.

Along this trajectory, the object’s value is not anymore to be found in the use of rare materials or time-consuming handwork, but on a deeper ground where other factors, such as care, awareness and affection, come into play.
By dealing with ornament, design takes then the challenge of producing a beauty that is rational and sensitive, aiming at restoring meaning to our relationship with things, rather than producing empty formal variations. For this very reason the final form of the jewel is only suggested, a virtuality left open to the aggregation of semi-finished components. The silver modules and the textile portions that offer themselves as joints, are the result of a new kinds of collaboration with craft masters – goldsmiths and weavers – promoted by the designer’s effort.

For the materials that constitute it, the Prénda kit can be seen as the core of Sardinia’s craftmanship. Intended as an unusual souvenir, it calls for care and attention, contrasting the passive logic of shopping. It involves the user in producing and interpreting the 'jewel-thing', by making it its own on a non-superficial level. Freed from being a mere buyer, the user can then participate actively to inventing and doing things, on the track of previous experiences such as  Dressing is Easy and Recession Design.